Tesla Motors Inc. recently converted many of its existing stores into interactive automotive shops. While purchasing a new vehicle is often a routine affair, the experience is very different for those who are buying their first electric vehicle. The new Tesla stores are designed to walk consumers through the process of purchasing their first electric car.
The newly renovated stores are devoted to telling the Telsa story and making the company more accessible for customers. The up-scale stores are outfitted with interactive displays that focus on four major themes: safety, charging, autopilot features and dual motors. The displays make it easier for consumers to understand how an electric vehicle differs from a regular car. The overall goal is to help Tesla move beyond tech-savvy drivers to reach a more mainstream audience.
The interactive displays demonstrate how companies can use new technology to make their product less intimidating to uninformed customers.
Interactive Automotive Shops
This Store Helps Consumers Understand How to Care for an Electric Car
Trend Themes
1. Interactive Automotive Shops - Incorporating interactive displays in automotive shops to educate customers about unique features of electric vehicles.
2. Consumer Education - Focusing on educating customers about the safety, charging, autopilot features, and dual motors of electric cars.
3. Mainstream Audience Reach - Using interactive displays to help electric vehicle companies attract a wider range of customers beyond tech-savvy drivers.
Industry Implications
1. Automotive - Integrating interactive displays in traditional car dealerships to educate customers about electric vehicles and differentiate from regular cars.
2. Retail - Creating interactive retail experiences that focus on educating consumers about the unique features of electric vehicles.
3. Technology - Developing interactive display solutions that simplify complex features of electric vehicles, making them more accessible to consumers.