Inter continues working in collaboration with Nike on a new tonal iteration of the Air Max 97 sneaker model. It is officially launching on May 2nd and the Friends and Family version is only limited to 200 pairs with tones of black and blue throughout the silhouette.
It is similar to the design language of the Serie A outfits and has iconic piping along the side. The laces over the forefoot are done in black to maintain the dark tonal palette and branding can be seen on the tongue in the form of a small white Swoosh emblem. There is also a small Swoosh motif on the lateral side of the shoe in black with a white outline.
Limited Chunky Dark-Tonal Sneakers
Inter Joins Nike on a New Iteration of the Air Max 97
Trend Themes
1. Limited Sneaker Collaborations - The continued growth of the limited edition sneaker market has given rise to new opportunities for strategic collaborations between fashion companies.
2. Dark Tonal Colorways - The trend toward monochromatic and dark tonal colors in sneakers is showing no signs of slowing down, presenting opportunities for companies to experiment with rich, complex color palettes.
3. Iconic Design Elements - Companies can leverage iconic design elements from specific industries, such as Inter's Serie A outfits, to appeal to a specific niche market and differentiate themselves from competitors.
Industry Implications
1. Fashion and Apparel - The limited edition sneaker market continues to drive growth in the fashion and apparel industry, with new opportunities for strategic collaborations and exclusive colorways.
2. Sporting Goods - With the continued popularity of the Air Max 97 model, sporting goods companies can experiment with dark tonal colorways to create new, distinct products for their customers.
3. Graphic Design - The use of iconic design elements in sneaker design presents new opportunities for graphic designers to create visually striking products that appeal to specific niche audiences.