A number of recent campaigns have involved brands tapping into customers' social media profiles to create more personalized, and therefore engaging, content, and one of them is the Intel 'Me The Musical' campaign.
This fun and quirky animated campaign promotes the Ultrabook computer by offering users an interactive social experience through a dedicated site page. Here, you can connect with their Facebook accounts and the app will create an animated musical featuring personalized elements from your Facebook profile and Timeline content, including your friends, interactions, birthday and Facebook 'Likes.' As the Intel 'Me The Musical' cartoon plays, it also points out various global events and facts, such as the year the Segway was created and the song that hit the top of the charts the year you were born.
Customized Chorusing Cartoons
Intel 'Me The Musical' App Creates a Personal Video Using Facebook
Trend Themes
1. Personalized Social Media Marketing - Brands use customer's social media profiles to create more personalized content and increase engagement.
2. Interactive Advertising Campaigns - Campaigns where users can connect with their social media accounts to create personalized content are becoming more popular.
3. Animated Social Media Promotions - Animated campaigns that use personalized elements from a user's social media profile are proving to be effective.
Industry Implications
1. Social Media Marketing - Opportunities exist for marketing professionals to create more engagement by leveraging customer's social media profiles.
2. Advertising - Interactive advertising campaigns provide opportunities for advertisers to create more engaging and personalized content.
3. Animation - Using personalized elements from a user's social media profile in animated promotions presents opportunities for content creators to increase engagement and offer a unique experience.