Creating an advertisement for life insurance can often take on dark or emotional tropes, but Beagle Street's 'Insurance for Life' campaign takes a lighter approach.
The ad takes place in a fictional, claymation world, which helps to separate one's emotions when watching the ad. A cheery narrator rhymes his way through the ad spot, making the commercial feel more like a fairytale. In the ad, a clay-based character is holding their baby boy, when he accidentally slips on a toy. The narrator reminds the viewer that life insurance helps protect you against accidents, as you never know what might come your way.
In another ad, a young couple need insurance after their garden shed mysterious callopses. The ad aims to celebrate "the joy and strife" of life, and reminds the viewer they offer coverage for both instances.
Fairytale-Like Insurance Ads
Beagle Street's Insurance for Life Campaign Takes a Lighter Approach
Trend Themes
1. Light-hearted Insurance Ads - Insurance companies can take a lighter, fairytale-like approach in their advertisements.
2. Claymation-based Ads - Ads created with claymation or other unique animation techniques can capture viewers' attention and separate them from negative emotions.
3. Coverage for Life's Unexpected Moments - Insurance companies can market coverage as a way to protect against life's unexpected, quirky moments as well as more serious ones.
Industry Implications
1. Insurance - Insurance companies can benefit from creating ads that speak to their audience in a more creative, humorous way.
2. Animation - Companies specializing in animation can find new business opportunities in creating unique, eye-catching advertisements for clients.
3. Marketing and Advertising - Marketing and advertising agencies can offer services that differentiate their clients from competitors by creating ads that take an unusual approach to insurance or other industries.