'Starbucks' recently teamed up with Spotify to help customers discover in-store music as they sip their morning latte.
As part of the new promotion, customers at one of the 7,500 participating stores will be able to add in-store music to their existing Spotify playlists. Each week, Starbucks will highlight a number of emerging and established artists, as well as curated playlists and some of the most popular tracks from the past 20 years. Users can 'Love' different songs and even create original playlists for each Starbucks location.
The new promotion not only allows customers to discover new music, but it also draws attention to importance of in-store music. Instead of simply providing ambient background noise, the Starbucks in-store playlists can now be used as a tool to engage customers.
Musical Coffee Promotions
The Starbucks App Now Allows Customers to Discover In-Store Music
Trend Themes
1. In-store Music Promotion - Opportunity to collaborate with popular music platforms to enhance the in-store experience and engage customers.
2. Curated Playlists - Opportunity to create unique and customized playlists for specific locations to enhance brand image and customer satisfaction.
3. Discovering Emerging Artists - Opportunity to showcase and promote new and emerging artists through in-store promotions, attracting music enthusiasts.
Industry Implications
1. Coffee Chains - Disruptive innovation opportunity for coffee chains to partner with music platforms and elevate the in-store experience.
2. Music Streaming Platforms - Opportunity to collaborate with coffee chains to provide curated playlists and enhance customer engagement.
3. Retail and Hospitality - Opportunity for retail and hospitality industries to explore the use of in-store music as a tool for customer engagement and satisfaction.