'Razer,' the world's leading lifestyle brand for gamers, announced the 'Instinct Collection' and 'Nomad Duffel Bag' on September 28th, 2022. This collection marks the brand's first venture into the athleisure space, or athletic wear intended for casual use cases. With this collection, Razer is targeting "gamers who are active by nature."
The Instinct collection includes six items beginning at $59.99 USD. The set includes tanks, tees, shorts, and sports bras. In addition to this collection, the Nomad Duffel Bag retails for $69.99 USD and is available now.
Addie Tan, Associate Director of Business Development at Razer, stated: "At Razer, we advocate a lifestyle that promotes physical and mental wellness, so we designed an athleisure line that features product styles for all genders. Since being active means being on the go, we are also introducing the Nomad Duffel Bag."
Gaming Athleisure Collections
Razer Unveiled the Instinct Collection and Nomad Accessory
Trend Themes
1. Athleisure Gaming Apparel - Opportunity for clothing brands to target gamers who value both style and comfort during their gaming experience.
2. Gamer Wellness Products - Innovative products and services can be created to encourage healthier lifestyles for gamers.
3. Gaming Accessories for Fitness - New gaming accessories can be developed to assist gamers in maintaining their fitness and health while playing.
Industry Implications
1. Athletic Wear - Athletic wear brands can expand their product lines to meet the needs of gamers who value both style and comfort during their gaming experience.
2. Gaming - Gaming companies can develop new and innovative products that promote and support healthier lifestyles for gamers.
3. Fitness Accessories - Fitness accessory companies can create new lines of products that can assist gamers in maintaining their physical health while playing games.