Instant Brands has announced the launch of two new products: a new connected multicooker called the 'Instant Pot Pro Plus' and an app titled 'Instant Brands Connect.'
In order to develop the app, Instant Brands partnered with tech company Drop. Together, the two brands created an app that allows users to select and customize recipes, as well as monitor cooking progress, delay cooking start times, receive notifications, and adjust steam venting methods. Users of the new app will be immediately offered access to a catalog of 1500 recipes.
For now, the app is only compatible with the company's new Instant Pot Pro Plus model, though Instant Brand plans to roll out a variety of smart cooking devices in the following years that work via Instant Brands Connect.
IoT-Powered Multicookers
Instant Brands Launched the App-Connected Instant Pot Pro Plus
Trend Themes
1. Connected Multicookers - The rise of app-connected multicookers like Instant Pot Pro Plus presents an opportunity for the development of more innovative, interactive and intuitive cooking experiences.
2. Iot-powered Kitchen Appliances - Internet of Things (IoT)-powered kitchen appliances are the next big thing that is transforming kitchen experience by automating the cooking process through intelligent, customizable, and app-enabled features.
3. Smart Home Cooking - Smart home cooking, enabled by app-connected multicookers like Instant Pot, is the future of the culinary industry as consumers seek automated and convenient ways to cook their favorite meals.
Industry Implications
1. Kitchen Appliances - The kitchen appliance industry has a significant opportunity to embrace the IoT and develop app-enabled, inter-connected products that help users to interact with their kitchen with ease.
2. Food and Beverage Industry - The food and beverage industry could leverage app-connected multicookers to monitor cooking progress, optimize recipes, develop new product ideas, and improve the overall cooking experience for their consumers.
3. Smart Technology - Smart technology is the industry powering the future of app-enabled, connected devices. As the cooking experience evolves through IoT and app-enabled devices, the development of new smart technology solutions will be necessary to meet consumers' evolving needs.