With the COVID-19 pandemic taking a toll on many people's mental health, Instagram has launched a new feature called Instagram Guides to provide users with curated advice when it comes to wellness, anxiety, and grief.
Instagram Guides allows creators to upload tips, advice, and recommendations to a newly dedicated section on their profile. This advice can include anything wellness related, with the goal of helping those who are struggling with their mental health during the pandemic. As the Head of Instagram Adam Mosseri explained, "We know people are struggling due to COVID-19, so the first Guides focus on wellness content from respected organizations and creators."
Currently, these new Guides can be found on the profile of participating creators and organizations such as Heads Together, ASFP, and Klicksafe.
Social Media Wellness Features
Instagram Guides is a New Feature Offering Curated Wellness Advice
Trend Themes
1. Wellness Curated Tips - The trend of curated wellness tips on social media platforms like Instagram opens up opportunities for mental health organizations and creators to reach a wider audience and provide support.
2. Anxiety Management Advice - The trend of providing anxiety management advice through Instagram Guides offers opportunities for therapists, counselors, and mental health professionals to deliver their expertise digitally and connect with individuals seeking help.
3. Grief Support Recommendations - The trend of offering grief support recommendations on social media platforms creates opportunities for grief counselors, support groups, and organizations to provide resources and assistance to individuals navigating loss.
Industry Implications
1. Mental Health Organizations - The mental health industry can leverage the Instagram Guides feature to deliver curated wellness tips, anxiety management advice, and grief support recommendations to their target audience.
2. Mental Health Professionals - Mental health professionals such as therapists and counselors can utilize Instagram Guides to share expert tips and advice on managing anxiety, improving mental well-being, and coping with grief.
3. Social Media Platforms - Social media platforms like Instagram can explore disruptive innovation opportunities by enhancing their wellness features and collaborating with mental health organizations and professionals to provide valuable resources and support for their users.