Instagram may have built itself on photography, but its new Instagram design account is showcasing the life of Instagram's creative team and the works of talented designers around the world. The new @design account is being launched in a partnership with Dezeen and will be first showcased at Milan design week. To officially launch the account, Dezeen put out a global call for submissions to find talented Instagram users to function as founding contributors. These contributors will have their stories populate the account for its launch week and will also provide insights and behind-the-scenes glimpses of Milan design week.
The decision to launch an Instagram design account is an interesting move as it could perhaps show an expansion of the app into a more design-focused platform. While the app was initially used as a photography service and social media channel, designers have now leveraged the platform to showcase their works. The creation of the Instagram design account seems to acknowledge this and showcases Instagram's commitment to design and shows an interest by the platform in this subject.
Design-Focused App Accounts
An Official Instagram Design Account is Showcasing Creative Works
Trend Themes
1. Design-focused Platforms - The launch of Instagram's design account demonstrates the trend of platforms expanding beyond their original purpose to cater to specific creative industries.
2. Partnerships with Influential Publications - The collaboration between Instagram and Dezeen highlights the trend of platforms partnering with established media outlets to curate and showcase high-quality content.
3. User-generated Content Curation - The call for submissions and selection of talented Instagram users as founding contributors represents the trend of platforms leveraging user-generated content to create engaging experiences.
Industry Implications
1. Social Media - The launch of an Instagram design account indicates a potential disruptive innovation opportunity for social media platforms to further cater to the design community.
2. Creative Industries - The partnership between Instagram and Dezeen opens up opportunities for innovative collaborations and curation within the creative industries.
3. Media and Publishing - The collaboration presents a disruptive innovation opportunity for media and publishing companies to explore partnerships with popular platforms to boost content distribution and engagement.