Instacart Ready Meals is being launched as a new food delivery option for consumers who are in search of some takeout alternatives that are sourced from their local grocery stores. The service works by letting users order things like sandwiches, freshly prepared hot meals, sushi and more that are usually available for pickup in fresh product grocery store aisles. This offers an alternative to ordering from a restaurant and could help to offer access to fresh meals in just 30-minutes thanks to partnerships with a variety of grocers.
Instacart Ready Meals targets the increasing number of consumers in the US who are choosing home grocery delivery, and could help to fill a void that exists between takeout and homemade meals.
Prepared Meal Delivery Services
Instacart Ready Meals Offer an Alternative to Takeout
Trend Themes
1. Home Grocery Delivery - Explore opportunities for larger-scale home meal delivery services that offer more than just basic ingredients, by partnering with local grocery stores to provide complete meal solutions.
2. Convenience Food - Develop innovative and healthy convenience food options that include fresh, locally sourced ingredients for a new and growing market of consumers looking for alternative meal options.
3. Online Grocery Platforms - Leverage existing online grocery platforms to offer ready-to-eat meal options that can be picked up at local grocery stores for added convenience and accessibility.
Industry Implications
1. Food Delivery Services - Partner with grocery stores to offer prepared meal delivery services for busy consumers who want the convenience of takeout without sacrificing quality or freshness.
2. Grocery Stores - Explore the potential of offering ready-to-eat meal options for pickup in-store to complement their traditional grocery offerings.
3. Meal Delivery Kits - Incorporate locally sourced fresh ingredients in meal delivery kits for a more convenient and customizable meal-prep experience for consumers.