RBC is giving "the best seats in the house" to small business owners looking to attend Toronto's famed LGBTQIA+ Film Festival, Inside Out.
The Inside Out Film festival has played a pivotal role in Toronto's cultural scene, showcasing the films from the LGBTQ+ community and telling stories that often go untold in mainstream media. Due to COVID-19, the festival will take place as drive-in events at Toronto's Ontario Place. In order to celebrate, RBC gave four LGBTQ-identifying small business owners front row seats to the show. Those selected received a VIP package that includes VIP spots at some of the festival's most exclusive screenings.
The chosen businesses and charities selected include 519, Pink Triangle Press, and Stella’s Place .
Film Festival Seat Giveaways
RBC Gave Seats to Small Business Owners at Inside Out Film Festival
Trend Themes
1. Small Business Accessibility - Companies prioritizing accessibility for small businesses and marginalized communities can reap rewards in social responsibility and consumer loyalty.
2. Drive-in Experiences - With COVID-19 impacting in-person events, drive-in experiences can provide a safe and unique way to engage with consumers and communities.
3. LGBTQ+ Representation - Highlighting LGBTQ+ voices and stories in media and events can promote inclusivity and social change within mainstream culture.
Industry Implications
1. Banking - Banks can foster goodwill and brand loyalty by supporting small businesses and underrepresented communities through partnerships and sponsorships.
2. Film and Entertainment - With COVID-19 altering traditional film festival experiences, drive-in events can offer a unique opportunity for engaging audiences and creating memorable experiences.
3. Social Services - Charities and non-profits can increase visibility and support for their causes by aligning with corporations to promote social responsibility and community engagement.