The Giambattista Valli Couture Fall 2012 collection was recently unveiled at Paris' Fashion Week. The Italian fashion label has come a long way since Valli's past work with Emanuel Ungaro, Roberto Capucci, Fendi and Krizia. He has since pioneered disco-themed lines, a set of Pilgrim hats and flared suits, leading him to clients Victoria Beckham and Hailey Clauson.
This Fall 2012 line ushers in yet another Valli-specific trait. The red and green-hued gowns feature ruffled cuts, exaggerated pleats and kaleidoscope patterns. And while these qualities are novel in their own right, the most remarkable aspect of Valli's Paris Fashion Week exhibit is undoubtedly the cut out butterflies worn on the mouths of the models. These colorful mock bugs match the ensembles, displaying an unusual pro-insect style sense.
Insect-Laden Runway Shows
The Giambattista Valli Couture Fall 2012 Display Features Butterflies
Trend Themes
1. Insect-themed Fashion - There is a growing trend in fashion for incorporating insects into designs, presenting opportunities for designers to explore sustainable and eco-friendly materials and techniques.
2. Interactive Runway Shows - Fashion shows are increasingly incorporating interactive and unique elements, mirroring a larger trend towards experiential marketing and immersive experiences.
3. Natural Beauty - The use of butterflies in fashion is part of a larger trend towards natural beauty and representing environmental causes in fashion, which presents opportunities for brands to showcase their values and ethics.
Industry Implications
1. Fashion Design - Fashion designers can incorporate insect-themes and new interactive elements to create more unique and innovative runway shows.
2. Marketing & Advertising - Interactive runway shows can translate into immersive marketing experiences, presenting opportunities for marketing professionals to create activations and campaigns that build brand awareness and engagement.
3. Sustainable Fashion - Designers can use insects and other eco-friendly materials to create sustainable fashion lines that are both beautiful and environmentally conscious.