CEO of Tailwind Capital Michael Bregman shares his innovative marketing insights for ways business can stay on top of the cutting edge and keep a keen eye out for patterns in the food industry. Bregman also works as a chairman for the large coffee brand Second Cup.
In an interview focused on innovation Bregman explains ways he doesn't let the fear of wanting to the the best paralyze him from moving and staying on top of newly emerging ideas and fads. Keeping a hungry appetite for ambition is one strategy Bergman says Second Cup uses to constantly remain inventive and open to change. This way the company is constantly striving for more without remaining complacent with its recent or current successes. Being open to trying new and potentially unsuccessful projects is a great way to learn and see what fits for your brand.
Aiming High
Michael Bregman Discusses How to Stay On Top of the Cutting Edge
Trend Themes
1. Constant Innovation - Businesses can stay ahead of the competition by constantly striving for more and being open to trying new and potentially unsuccessful projects.
2. Ambition and Hunger - Having a strong appetite for ambition is a great way for businesses to remain inventive and open to change, and to constantly strive for more without becoming complacent.
3. Pattern Recognition - Staying on top of emerging patterns and trends in one's industry is key to remaining innovative and ahead of the curve.
Industry Implications
1. Food and Beverage - Staying on top of patterns in the food and beverage industry allows for companies to recognize upcoming trends and innovate products accordingly.
2. Marketing and Advertising - In order to remain innovative and keep a sharp eye out for industry patterns, businesses can utilize marketing and advertising techniques to gather and analyze data on their target audience.
3. Coffee - As chairman of Second Cup, Michael Bregman identifies and innovates within the coffee industry to stay ahead of the competition with new products and ideas.