Ex Ben and Jerry’s Scoop Shop shift leader Conor Hagan, has designed these creative packaging ideas for a fruit beverage he has called ‘Peared’.
Hagan, a student designer of Syracuse University, has created these four large juice bottles that, in my eye, resemble chefs in aprons, each label having a mosaic created from the shape of the fruit in the juice inside. I also love his ironic "200% Juice" statement.
Hagan has also designed a cool ‘clip-strip’ of smaller juice bottles that could be displayed right at the cash register; perfect for impulse purchases.
Good thing he’s moved on from the ice cream shop, the guy’s inventive!
Innovative Drink Packaging
'Peared' Juices by Conor Hagan
Trend Themes
1. Creative Beverage Packaging - Designing packaging that resembles chefs and uses fruit mosaic shapes can disrupt the beverage industry by attracting consumers with unique and visually appealing designs.
2. Impulse Purchase Displays - Creating clip-strips of smaller juice bottles displayed at the cash register can disrupt retail industry by increasing impulse purchases and driving sales.
3. Ironic Marketing Statements - Using ironic statements, such as '200% Juice', can disrupt the beverage industry by capturing consumers' attention and creating a memorable brand image.
Industry Implications
1. Beverage - The beverage industry can benefit from creative packaging designs to differentiate their products and stand out on store shelves.
2. Retail - The retail industry can capitalize on impulse purchase displays to increase sales and revenue.
3. Marketing - The marketing industry can explore the use of ironic statements to create memorable and attention-grabbing campaigns.