As the country slowly emerges from the global pandemic, the leading Korean beauty brand, Innisfree, is setting itself apart with the launch of its fourth retail location in Canada on July 31st, 2020, at Markville Shopping Centre in Toronto. The brand is known for its high-quality skincare products—including skincare, makeup, haircare, and body care—that have become iconic thanks to its natural ingredients and premium results.
To celebrate the launch, Innisfree Canada is giving customers who sign up for the Innisfree Rewards Program a free 'My Real Squeeze Sheet Mask' (in either Green Tea or Aloe). Fans that spend over $50 will receive a free Jeju Island Heritage Kit and those that spend over $80 can get their hands on both a free Jeju Island Heritage Kit and an exclusive limited-edition tote bag. Lastly, customers will also have the chance to purchase an exclusive Canadian beauty set featuring four of the brand's top-sellers from the Green Tea Seed line.
Korean Beauty Brand Expansion
Innisfree Canada is Opening on July 31 at Markville Shopping Centre
Trend Themes
1. Expansion of Korean Beauty Brands - As Korean beauty continues to grow in popularity, there is an opportunity for brands to expand their presence globally.
2. Premium Natural Ingredients in Skincare - Consumers are increasingly seeking out skincare products that use natural, high-quality ingredients, creating an opportunity for brands to innovate in this space.
3. Loyalty Rewards Programs - Loyalty rewards programs can help brands attract and retain customers by offering exclusive perks and incentives.
Industry Implications
1. Beauty and Personal Care - As the demand for natural, high-quality skincare products grows, there is an opportunity for companies in the beauty and personal care industry to innovate their offerings.
2. Retail - With the rise of Korean beauty brands and the popularity of natural skincare products, retailers have an opportunity to capitalize on these trends and offer a wider variety of options to consumers.
3. Marketing and Advertising - As brands implement loyalty rewards programs, there is potential for marketing and advertising companies to assist in creating successful campaigns to attract and retain customers.