Anyone can experience a mind melt when in a stressful situations, but the Inlingua Language School campaign shows that it can be particularly difficult for those in foreign countries. When English is a person's second language, words like 'insurance,' 'restroom' and 'luggage' can easily escape them when they need them the most. This vocabulary struggle is depicted by images of mind mazes.
Created by Kolle Rebbe, an ad agency based in Hamburg, Germany, the Inlingua Language School campaign reads, "Get it out faster." When this language school's help, stressful moments will not be made more stressful by fumbling for words. The ad campaign was art directed by Sandra Gelewski and Bogdan Nestor with creative direction by Ales Polcar.
Mind Maze Ads
The Inlingua Language School Campaign Promotes Faster Translations
Trend Themes
1. Language Learning - The Inlingua Language School campaign highlights the need for more effective and efficient language learning tools, providing opportunities for startups and established companies in the education sector to explore innovative solutions.
2. Contextual Translation - The campaign suggests a need for contextual translation services that can help non-native speakers navigate new and foreign environments with ease, opening up growth opportunities for language service providers who can offer these services.
3. Visual Communication - The use of mind mazes in the campaign highlights the importance of visual communication as a means for non-native speakers to better understand and remember key vocabulary, inspiring the development of new visual learning tools and techniques.
Industry Implications
1. Language Education - The campaign is directly relevant to the language education industry, creating an opportunity for language schools and education providers to adopt the latest tools and techniques to meet the demands of non-native speakers.
2. Translation Services - Companies in the translation services industry can leverage the need for better contextual translation, developing technology solutions that can reduce the language barrier across different sectors.
3. Marketing and Advertising - Marketers and Advertisers can take cues from the campaign, finding new and innovative ways to use visuals in their messaging to cater to multi-lingual audiences around the world.