At CES 2021, Mercedes-Benz debuted an artificial intelligence-powered infotainment display that is future-forward. Dubbed the 'MBUX Hyperscreen,' the brand announces that this new technology will first appear in its upcoming EQS electric sedan.
In actuality, the infotainment display is compromised out of three separate screens. One is a 12.3-inch digital gauge cluster, another is a 17.7-inch infotainment screen, and finally, there is a 12.3-inch screen dedicated to someone sitting in the front. This means that drivers and passengers gain access to their own screen.
Artificial intelligence works to adapt the entire infotainment system to the user's needs and habits. Caran Driver gives an example—" if a driver regularly calls someone at a particular time of day, the system will prompt them to make a call to that person at that given time."
The system can be individualized for up to seven people.
Hyperscreen Infotainment Displays
Mercedes Revealed a 56-Inch-Long AI Infotainment Screen
Trend Themes
1. AI-powered Infotainment Displays - The integration of AI in infotainment displays provides opportunities for personalized experiences for drivers and passengers.
2. Multi-display Infotainment Systems - The use of multiple displays in infotainment systems allows for improved user experiences and better accessibility.
3. Electric Vehicle Infotainment Technology - The introduction of the MBUX Hyperscreen in Mercedes-Benz's upcoming EQS electric sedan presents opportunities for innovation in electric vehicle infotainment technology.
Industry Implications
1. Automotive Technology - The MBUX Hyperscreen presents an opportunity for automotive companies to innovate and improve their infotainment technology.
2. Home Entertainment - The integration of multi-display infotainment systems may present opportunities for home entertainment systems to evolve and become more personalized.
3. Artificial Intelligence - As the MBUX Hyperscreen utilizes AI for personalization, it presents opportunities for the expansion and integration of AI technology in various industries beyond automotive.