Superdry, the fashion brand, is launching a Christmas-themed influencer campaign on the TikTok platform. The campaign focuses on Australasian markets, and it features a number of different popular influencers on the platform. Some of the notable influencers include Lakota Johnson and Tim Montgomery.
The campaign is titled 'One for Me, One for You,' and it features influencers gifting each other slides from Superdry. The Christmas-themed influencer campaign saw some initial success, as it was able to reach 2.8 million people organically before it was launched.
The company also indicated the importance of the TikTok platform in its marketing decisions. Matthew Iozzi is the head of marking and PR for Superdry, and he spoke bout the potential of the platform, "It’s the new frontier of social media."
Social Media Slide Campaigns
Superdry Launched an Influencer Campaign on the TikTok Platform
Trend Themes
1. Influencer Slide Campaigns - Focusing on influencer gifting could be a disruptive innovation for brands looking to boost reach on social media.
2. Regional Targeted Campaigns - Regional campaigns that leverage local influencers could be a cost-effective and targeted way for brands to reach new markets.
3. Tiktok Marketing - As TikTok rises in popularity, tapping into the platform's influence could be a promising way for brands to capture audiences.
Industry Implications
1. Fashion Retail - Fashion brands could benefit from influencer slide campaigns and targeted regional campaigns on social media.
2. Marketing and PR - Marketing and PR firms could position themselves as experts in TikTok marketing and help companies leverage the platform.
3. Social Media Platforms - TikTok and other emerging social media platforms could benefit from partnerships with brands looking to capitalize on new frontiers in marketing.