British Airways will offer an in-flight VR entertainment system. The airline will run a trial program where the in-flight VR will be on certain flights between London's Heathrow airport to New Yorks's JFK airport. However, the VR will only be available to first class passengers. On the VR platform, fist class passengers would have the ability to interact with in-flight entertainment in a conventional 2D format, or alternatively, they could access the 3D and 360 degree capabilities that the platform offers.
The VR headsets will be sourced from a company named SkyLights. Included in the VR platform are curated therapeutic VR experiences, which include meditation as well as sound therapy. The therapeutic experiences are intended for passengers who may have a fear of flying.
VR Flight Entertainment
British Airways Will Trial In-Flight VR for First Class Passengers
Trend Themes
1. In-flight VR Entertainment - Offering in-flight VR entertainment to first class passengers creates a unique travel experience that could disrupt the airline industry.
2. Therapeutic VR Experiences - Including therapeutic VR experiences on flights presents a disruptive opportunity for the digital wellness industry.
3. 360 Degree Content Creation - Creating 360-degree content specifically for VR in-flight entertainment could create a new content creation market.
Industry Implications
1. Airlines - The airline industry has an opportunity to innovate by providing in-flight VR entertainment, particularly for first class passengers.
2. Digital Wellness - The inclusion of therapeutic VR experiences on flights could expand the digital wellness industry.
3. Content Creation - The emergence of in-flight VR entertainment creates a new opportunity for 360-degree content creation.