Starting July 30th, Cathay Pacific will upgrade its in-flight service. Those traveling long distances in business class will have the opportunity to enjoy a more personalized experience. The airline will offer its customer a choice of six gourmet meals — from Hong Kong char siu pork with egg noodles to wok-fired seafood lobster soup. The dishes will be separately prepared by trained staff, will have better presentation and be served on custom-made plates.
The definite upgrade for the in-flight service is the result of numerous customer surveys, conducted by Cathay Pacific during 2017. The questionnaires revealed that travelers long for "improved food quality, presentation, greater choice and more personalization" for their food. Therefore, the airline is testing an in-flight service that is designed to satisfy those needs.
Ultra-Luxurious In-Flight Services
Cathay Pacific Will Offer Travelers Six Gourmet Meal Options
Trend Themes
1. Improved In-flight Dining Options - The trend of offering gourmet meal options on flights is disrupting the traditional in-flight dining experience, providing an opportunity for airlines to enhance customer satisfaction and differentiate themselves.
2. Personalized In-flight Services - The trend of providing more personalized experiences to passengers during flights is creating opportunities for airlines to cater to individual preferences and enhance the overall travel experience.
3. Enhanced Food Presentation - The trend of focusing on the presentation of in-flight meals, including custom-made plates and better food design, is creating opportunities for airlines to elevate the dining experience and attract upscale travelers.
Industry Implications
1. Airline - Airlines can capitalize on the trend of ultra-luxurious in-flight services by offering gourmet meals, personalized experiences, and enhanced food presentation to attract and retain high-end travelers.
2. Hospitality - The hospitality industry can explore partnerships with airlines to provide upscale dining options and personalized services, creating a seamless luxury experience for travelers.
3. Food and Beverage - Food and beverage companies can collaborate with airlines to create gourmet meal options and premium food packaging that can be tailored for in-flight dining, tapping into the growing demand for high-quality food experiences.