'Cortica,' a UK-based footwear brand that was founded back in 2013, is set to released its 'Infinity Knit 2.0' just in time for fall.
Made with a mesh and knit material on the upper, the sneakers have an all-black and gray colorway that adds to its streamlined look. This is further complemented by the laces that perforate it seamlessly -- with Cortica choosing to do away with the traditional inclusion of a tongue.
Meanwhile, the mesh and knit material is contrasted with a synthetic accent on the back of the heel that's linked to the sleek black rubber of the sole. Although substantially more affordable, the Infinity Knit 2.0 has a number of similarities to the iconic 'Yeezy Boost' from adidas.
Grayscale Knit Sneakers
The Cortica Infinity Knit 2.0 is Highly Reminiscent of adidas' Yeezy Boost
Trend Themes
1. Grayscale Knit Sneakers - The trend of using mesh and knit material with all-black and gray colorways is a potential disruptive solution for sneaker manufacturers to offer alternatives to much higher-priced athletic shoes.
2. Streamlined Sneaker Style - Sneaker manufacturers can apply streamlined designs in their products and consider removing traditional elements and instead adopt more futuristic designs.
3. Affordable High-tech Shoes - Creating affordable versions of high-tech sneakers will allow low-earning professionals to enjoy the benefits of performance-enhancing footwear.
Industry Implications
1. Sneaker Industry - Footwear manufacturers can explore the use of innovative and technologically advanced materials to develop low-cost sneakers that are highly functional and equally stylish.
2. Athletic Apparel Industry - The trend of using innovative materials in sneaker design could impact the overall design of athletic apparel, allowing for sophisticated and lightweight apparel designs.
3. Retail Industry - Retailers can develop an online platform that offers shoppers discounted high-tech sneakers while maintaining the same quality and performance-enhancing benefits.