While many brands are betting on micro cars as being what consumers are leaning towards, the Infiniti Q30 proves that the compact crossover is likely going to be a strong competitor for consumers. Low to the ground like a sports car yet long and fully equipped like an SUV, the Infiniti Q30 is being described by the brand as an active compact, which means to say that while it's appropriate for city driving that you won't think twice about using it for longer distance travel or adventures in nature.
Designed with Forward Emergency Braking, Intelligent Cruise Control and Forward Collision Warning, the Infiniti Q30 is ready for adventures ranging from heading out into the unknown or picking up the kids from school.
Powerfully Compact Crossovers
The Infiniti Q30 is Designed for City Dwelling and Rural Adventures
Trend Themes
1. Compact Crossovers - In response to urbanization, brands will continue to innovate compact crossovers with enhanced features that accommodate a range of driving needs.
2. Active Compacts - Brand differentiation can occur through creating and marketing active compact cars that balance urban driving with off-road capabilities.
3. Intelligent Safety Tech - Innovation opportunities exist in the development and implementation of advanced safety technologies, such as Forward Emergency Braking and Forward Collision Warning, in compact crossovers.
Industry Implications
1. Automotive Industry - The automotive industry can leverage the trend towards compact crossovers and active compacts by investing in innovative technologies that cater to modern driving needs.
2. Technology Industry - The technology industry can collaborate with the automotive industry to develop advanced safety technologies that enhance the capabilities of compact crossovers and active compacts.
3. Outdoor Recreation Industry - The outdoor recreation industry can capitalize on the trend towards active compact cars by partnering with automotive brands to offer adventure packages that provide a seamless experience for drivers seeking to explore nature.