Firmalt Agency's latest project reinvents the brand identity of Indumex, a modern hardware store that is promoted with simple packaging and visually bold graphics. Boasting a minimalist white and orange design, Indumex packaging marries a stark paper backdrop with a vivid typeface.
In addition to its uniformed, paper packaging -- that is not only visually striking but also sustainable -- the modern hardware store's interior design and product range also follow a similar brand identity. Focusing on bright hues, the hardware shop's paint brushes, electrical cords and metal screws are featured in a curated palette of blue and orange tones that continue to adorn its exterior facade, its in-store signage and even its employee uniforms, training manuals and other promotional materials.
Graphic Home Improvement Branding
The Indumex Hardware Store Brand Identity Embraces Consistency
Trend Themes
1. Minimalist Packaging Design - Opportunities for disruptive innovation in creating environmentally-friendly packaging materials while maintaining a visually striking design aesthetic.
2. Coordinated Branding - Opportunities for disruptive innovation in coordinating a brand's visual identity across all aspects of the customer experience, including interior design, products, and promotional materials.
3. Curated Color Palettes - Opportunities for disruptive innovation in developing color palettes that enhance a brand's visual identity and create a cohesive experience for customers in-store and beyond.
Industry Implications
1. Retail and Hardware Stores - Opportunities for disruptive innovation in reimagining the visual identity and customer experience of retail and hardware stores through coordinated branding and minimalist packaging design.
2. Packaging and Materials - Opportunities for disruptive innovation in creating environmentally-friendly and visually striking packaging materials for a range of industries, including retail, food and beverage, and consumer products.
3. Interior Design and Signage - Opportunities for disruptive innovation in creating visually cohesive and memorable customer experiences through interior design, signage and other visual touch points in spaces such as retail stores, hotels and restaurants.