Nike is gearing up for spring by announcing the upcoming launch of its signature Dunk Low sneakers in a dreamy Indigo Haze hue.
The Nike Dunk Low sneakers feature a low profile and are made for casual wear. The new Indigo Haze version of the sneakers features a white leather on the base of the upper, contrasted with lavender purple accents on the mudguard, outsole, heel, and lacing system. Added contrast comes from the addition of bright pink Swooshes on the sides, and pastel purple shoelaces that tie the whole look together.
The Indigo Haze colorway for the Nike Dunk Lows is just one of many new colors set to drop this spring, including the new Year of the Rabbit-themed sneakers, which celebrate the Lunar New Year.
Dreamy Pastel Sneakers
Nike's Dunk Low Sneakers Now Come in a Pastel 'Indigo Haze' Hue
Trend Themes
1. Pastel Sneaker Trend - As pastels continue to dominate fashion, companies can look into producing pastel-colored sneakers to capitalize on the trend.
2. Celebrity Collaboration Trend - Partnering with popular celebrities to develop special edition sneakers, like the Year of the Rabbit themed sneakers that celebrate the Lunar New Year, can increase brand visibility and create buzz.
3. Sustainable Sneaker Trend - As consumers become increasingly conscious of their carbon footprint, companies can explore producing sustainable sneaker lines to attract eco-friendly customers.
Industry Implications
1. Fashion Industry - Fashion brands can capitalize on the pastel sneaker trend to create new lines and collections.
2. Sports Industry - Companies in the sports industry can develop and promote new colorways for their signature sneaker lines each season to attract consumers.
3. Circular Fashion Industry - Circular fashion companies can explore innovative ways to produce sustainable sneakers, thereby offering eco-friendly alternatives to traditional sneakers in the market.