In celebration of the upcoming movie release of Indiana Jones and The Dialof Destiny, LEGO is set to launch three new LEGO sets of unique settings inspired by the movie franchise. LEGO has revealed three new sets: the Temple of the Golden Idol, Escape from the Lost Tomb, and the Fighter Plane Chase.
The Temple of the Golden Idol LEGO set includes 1,545 pieces and LEGO figures of Jones, Satipo, Belloq, and a Hovitos Warrior. The set also has a collapsible wall, a vine rope, a trapdoor, and a LEGO boulder. The Escape from the Lost Tomb set includes 600 pieces with LEGO figures of Marion Ravenwood, Sallah, a mummy, snakes, and Anubis statues. The Fighter Plane Chase set consists of 387 pieces with LEGO figures of Henry Jones Sr., a car, and another fighter plane. The LEGO sets will be available on March 31.
Movie-Inspired LEGO Sets
LEGO Reveals Three New 'Indiana Jones' Sets
Trend Themes
1. Movie-inspired LEGO Sets - LEGO's new movie-inspired sets demonstrate a trend of cross-industry collaborations that capitalize on pop culture phenomena as marketing opportunities.
2. Collapsible Figures and Settings - The introduction of collapsible walls and trapdoors in LEGO sets presents a trend towards innovative interactive figures and settings, and provides opportunities for future developments in this direction.
3. Franchise Expansions - LEGO's Indiana Jones sets signify a trend of franchise expansion beyond the primary outlets of movies, shows and games, and pave the way for further collaborations and franchise developments.
Industry Implications
1. Toy and Play Industry - LEGO's themed sets indicate the importance of incorporating pop culture phenomena into toys and play products as a way to attract consumers and generate interest in the toy industry.
2. Retail Industry - The Indiana Jones LEGO sets exemplify the fashion in which the retail industry collaborates with other industries to leverage on pop culture phenomena and attract consumers.
3. Entertainment Industry - Collaborations between the toy industry and entertainment industry allow for the creation of new franchises and expansion of existing franchises beyond their original sources, giving them the opportunity for wider audiences and revenue streams.