Mara Hoffman's website will extend its existing collections to advocate for body-positivity through inclusive sizing in carefree silhouettes and playfully chromatic pattering. The designer makes the new pieces from the Spring 2018 collection in additional sizes from 14 to 20.
The inspiration for the fashion house's inclusive sizing initiative came from a genuine connection between Mara Hoffman and her fans. After posting a cheerful photo on Instagram, featuring a rainbow patchwork jacket from Spring 2018, the designer noticed the unbridled enthusiasm of her followers. Inquiries about extended sizing and fits motivated Mara Hoffman to make her cheeky and chic fashion collection accessible to women of all shapes.
This is a prime example of how social media can help the consumer, fan or dedicated follower to influence brands, the means of production and the approach to the customer base.
Inclusive Sizing Collections
Mara Hoffman's Cheerful Designs Will Be Available to More Women
Trend Themes
1. Inclusive Sizing - Mara Hoffman extends collections to advocate for body-positivity through inclusive sizing.
2. Body-positivity Fashion - Mara Hoffman introduces new pieces in additional sizes to make her collection more accessible to women of all shapes.
3. Social Media Influence - Social media can help followers influence brands, production, and approach to the customer base.
Industry Implications
1. Fashion Industry - Fashion brands need to introduce inclusive sizing to make their collections more accessible to all women.
2. Social Media Industry - Social media platforms can leverage their influence to build connections between consumers and brands for inclusive sizing collections.
3. Retail Industry - Retailers need to stock inclusive sizing collections in response to growing demand from consumers for body-positive fashion.