The BADU WORLD MARKET is a soon-to-be-opened (February 20th) online marketplace, where American singer-songwriter Erykah Badu will share some goodies with her fans and one of the first items for sale will be a rather unconventional and, some might say, quite provocative incense aroma. Dubbed 'Badu's Pussy,' the product is said to smell like the artist's vagina.
The daring incense aroma will definitely have consumers raising their eyebrow, but Erykah Badu is under the impression that the "people deserve it." This might as well be a move for empowerment and destigmatization. Additionally, the entire concept of the BADU WORLD MARKET is centered around "encouraging networking among smaller brands and prestigious art houses." The news of the vagina-like incense aroma will definitely bring attention to that.
Vagina-Scented Incense
Erykah Badu is Debuting a Progressive Incense Aroma on BADU WORLD MARKET
Trend Themes
1. Provocative Aromas - Disruptive innovation opportunity to explore unconventional and daring scents in the fragrance industry.
2. Empowerment Products - Opportunity to create products that promote self-confidence and empowerment, breaking societal stigmas.
3. Networking Marketplaces - Opportunity to develop online marketplaces that facilitate networking among smaller brands and art houses.
Industry Implications
1. Fragrance - Disruptive innovation opportunity to introduce unconventional and provocative aromas in the fragrance industry.
2. Personal Care - Opportunity to create novel empowerment products in the personal care industry, breaking taboos and promoting self-expression.
3. E-commerce - Opportunity to establish online marketplaces that connect smaller brands, art houses, and consumers, fostering collaboration and exposure.