Incandenza Press is a growing Brooklyn-based letterpress group. Created in 2011 by founder Zoe Feldman, it has since dedicated itself to a specialized set of quirky greeting cards. The 100% cotton metal type prints are broken down into three piles, divided under the headings 'prom night,' 'pithy party' and 'hos & tricks.'
There is arguably something for everyone in Icandenza's stationery collections. Lines from Wayne's World and Mean Girls that read "A gunrack? I don't even own a gun" and "On Wednesdays, we wear pink" channel the North American obsession with the films.
Best of all is Incandenza's charitable underpinnings. Portions of total sales are used to provide metropolitan high school students with gratuitous access to education in the arts.
Funny Film Flashcards
Incandenza Press' Greeting Cards Are Modeled After Epic Movie Lines
Trend Themes
1. Quirky Greeting Cards - The trend of creating unique and humorous greeting cards that cater to specific interests and fandoms presents an opportunity for businesses to tap into niche markets and forge deeper connections with customers.
2. Film-inspired Stationery - The growing popularity of stationery featuring iconic movie lines and references allows businesses to capitalize on the nostalgia and fandom surrounding classic films, providing a unique and personalized experience for customers.
3. Charitable Business Models - The rise of businesses that integrate social causes into their operations, such as donating a portion of sales to education initiatives, presents opportunities for companies to attract socially-conscious consumers and contribute to positive change.
Industry Implications
1. Printing and Stationery - The printing and stationery industry can explore collaborations and partnerships with artists and content creators to produce specialized greeting cards and stationery that appeal to specific fandoms and subcultures.
2. Film Merchandise - The film merchandise industry can expand its offerings to include film-inspired stationery collections, creating unique products that cater to fans' love for iconic movie lines and moments.
3. Education and Arts - The education and arts sector can develop innovative partnerships with businesses like Incandenza Press to promote access to arts education for high school students, leveraging the support of socially-conscious companies to make a greater impact.