Fashion brand JW Anderson branches out to new areas as it launches its inaugural footwear collection. A look at the silhouettes was first seen when the label showcased its Fall/Winter 2021 capsule. The shoe boasts a deconstructed look and is made with dramatic structures.
Jonathan Anderson talks about the new design, stating, "I like how the rough stitching implies the hand of the maker. I think that balances out the more technical side of trainer design. I like that these feel rough and rawer." He updates a classic sneaker with a contemporary update, spotlighting the focus on versatility. He continues, "I like to think of it as an abstraction of a known sneaker but with disproportionate volumes."
Deconstructed Blended Material Footwear
JW Anderson Launches its Inaugural Footwear Collection
Trend Themes
1. Deconstructed Footwear - There is potential for disruptive innovation in the footwear industry by experimenting with deconstructed, non-traditional shoe designs.
2. Dramatic Structures - The use of dramatic structures in footwear design presents opportunities for innovation in materials engineering and manufacturing techniques.
3. Versatile Sneakers - Designing sneakers with a focus on versatility and abstraction can create new market segments and disrupt the traditional sneaker industry.
Industry Implications
1. Fashion - Fashion brands can push boundaries and create new trends by experimenting with new forms and structures in footwear design.
2. Footwear - The footwear industry can adopt new materials and methods of construction to create more unique and sustainable designs.
3. Manufacturing - Manufacturing companies can explore new techniques and technologies to produce more complex and innovative footwear designs.