Inexplicably, a fast food restaurant in Taiwan has called itself 'Marihuana.' And it has NOTHING to do with drugs, just a normal legal fast food outlet.
Food and weed inevitably go hand in hand, like love and marriage, but in this case, it has gone a bit wrong. Still, it's brilliant. I totally love the ‘leaf’ image the restaurant uses; surely this has got to have collector's value. I mean, look at the cute child who appears to be drinking a space shake (but is of course not.)
Drug-Themed Eateries
'Marihuana' Restaurant in Taiwan Uses Smokin' Branding
Trend Themes
1. Foodie Drug Themes - Restaurants incorporating drug-themed branding and imagery into their marketing.
2. Fast Food Iconoclasm - Fast food restaurants using surprising and provocative branding strategies to break through a crowded market.
3. Pop Culture Nostalgia - Nostalgic recreations of beloved cultural brands and motifs used in contemporary marketing.
Industry Implications
1. Fast Food Industry - The fast food industry can embrace innovative marketing strategies with provocative themes to rebrand the industry.
2. Restaurant Industry - Restaurants may consider branching out to rebrand themselves with unique themes and branding, as a way to stand out in a crowded market.
3. Pop Culture Artifact Collecting Industry - Take advantage of the collectable value of unique pop culture artifacts used in bold and provocative marketing strategies.