TikTok recently announced that it will now offer in-app product purchases. In-app product purchases will be limited to items that have a sponsored hashtag. All purchases will be made only in the TikTok platform, and within the program with the name Hashtag Challenge Plus. With Hashtag Challange Plus, companies will now have the ability to use influencers on the platform.
Kroger was able to run the first campaign on the platform, which was its Transform Ur Dorm challenge. This hashtag now has hundreds of millions of views across different videos on the platform.
The TikTok platform is extremely popular, especially among younger demographics, meaning that advertisers can now access a previously untapped platform and market.
Social Video App Advertising
In-App Product Purchases Will Be Available on the TikTok Platform
Trend Themes
1. In-app Product Purchases - Discover disruptive innovation opportunities in creating seamless in-app purchasing experiences for users.
2. Sponsored Hashtags - Find disruptive innovation opportunities by leveraging sponsored hashtags to increase brand visibility and engagement.
3. Influencer Marketing on Tiktok - Explore disruptive innovation opportunities by utilizing influencers on TikTok to reach a younger demographic.
Industry Implications
1. E-commerce - Identify disruptive innovation opportunities in incorporating in-app product purchases in e-commerce strategies.
2. Digital Advertising - Discover disruptive innovation opportunities in leveraging sponsored hashtags for targeted digital advertising campaigns.
3. Social Media Marketing - Explore disruptive innovation opportunities in influencer marketing on TikTok to amplify social media marketing efforts.