The Marcelo Burlon Fall/Winter 2012 T-shirt collection is a new approach to the tribal tee. The collection was created in collaboration with graphic designer Giorgio Di Salvo and touches on multicultural elements from Burlon's motherland of Patagonia, as well as raver and club culture. The result is a punchy and diverse array of wearable tees.
In reference to his work, Marcelo Burlon describes the collection as "clothing at its most basic and effective... a playground, a declaration of intents; a political manifesto, even." Burlon got some of his inspiration from Givenchy head designer Riccardo Tisci. Indeed, the same kaleidoscopic motif can be seen in Givenchy looks this season as well.
This collection of graphic tees by Marcelo Burlon captures the essence of modern youth culture: part vintage, part abstract, in-your-face and meaningful.
Kaleidoscopic Jungle Tees
Marcelo Burlon Designs Kaleidoscopic Rave Inspired T-Shirt Collection
Trend Themes
1. Rave-inspired T-shirts - Opportunity for creating more clothing lines with similar rave-inspired designs.
2. Multicultural Graphic Tees - Opportunity for designers to incorporate cultural elements from various countries in graphic tees designs.
3. Abstract and Meaningful Tees - Opportunity for designers to create more abstract designs that have hidden meanings in t-shirts.
Industry Implications
1. Fashion - Fashion retailers and brands can capitalize on the opportunity to create more rave-inspired and multicultural graphic tees for young consumers.
2. Graphic Design - There is an opportunity for graphic designers to design abstract and meaningful graphics for t-shirts.
3. Music Festivals - The aesthetics of rave culture can be used as inspiration for festival merchandise, creating a new line of items that can be sold to youth attending such events.