Many contemporary beauty brands have taken it upon themselves to create impactful products that will improve skin health for consumers and as a result, there are many formulations on the market that claim to do just that. Filterbaby is an innovative brand that takes a new approach as it addresses skin health from a different source point—namely, tap water.
The company claims that tap water in the USA is not as clean as people think it is, even though it is regulated and treated by the state and the EPA. According to Filterbaby, tap water gets "a passing grade at best from the EWG." Hence, Filterbaby launches a special tap water filter that is designed to remove harmful toxins from tap water in order to improve skin health among consumers.
Chemical-Reducing Tap Water Devices
Filterbaby Was Designed to Improve Skin Health
Trend Themes
1. Tap Water Filtration - Develop a new product/service targeting tap water filtration to improve skin health and address concerns around tap water cleanliness.
2. Skin Health Innovation - Identify ways to improve skin health by addressing environmental factors like tap water cleanliness, leading to innovative product formulations and marketing strategies.
3. Consumer Education on Tap Water Safety - Opportunity to educate consumers on the importance of tap water safety and regulation, leading to greater awareness and demand for tap water filtration products.
Industry Implications
1. Home Filtration Industry - Home filtration companies should explore partnerships or develop their own tap water filtration products to meet consumer demands related to skin health and cleanliness concerns.
2. Beauty Industry - The beauty industry has an opportunity to incorporate tap water filtration technology into existing products or develop new ones, aimed at improving skin health and addressing tap water cleanliness concerns.
3. Environmental Industry - Environmental organizations can focus on advocating for tap water safety and regulation, leading to greater investment in water treatment technologies and public education campaigns.