AT&T and Smartify, "the world’s most popular museum guide," have reimagined three impressionist paintings. Having launched on May 18th for International Museum Day, the initiative is part of a year-long program that seeks to demonstrate the capabilities and benefits of 5G technology and augmented reality in the arts and culture sector. AT&T Associate Vice President Andrew Bennett is hopeful about the technology: "Whether it’s experiencing Monet’s famous works, or taking a virtual museum tour, the power of connectivity and AR make exploring art and artists possible from nearly anywhere."
The impressionist paintings of focus for the campaign are Claude Monet’s famous water lilies. Users are able to interact with the paintings, toggling between a side-by-side display—how these works of art were meant to be seen, and from Monet's own perspective—the paintings "are mapped to the pond in Giverny that inspired the French artist."
Reimagined Impressionist Paintings
AT&T Partners with Smartify to Highlight 5G Technology and AR
Trend Themes
1. 5G Technology - Disruptive innovation opportunity: Expanding the possibilities of augmented reality experiences in the arts and culture sector through high-speed 5G connectivity.
2. Augmented Reality - Disruptive innovation opportunity: Enhancing art appreciation and engagement by providing interactive and immersive experiences with famous works of art.
3. Digital Art Experiences - Disruptive innovation opportunity: Revolutionizing the way people experience art by merging physical artwork with digital technology, creating new and unique engagement opportunities.
Industry Implications
1. Telecommunications - Disruptive innovation opportunity: Leveraging 5G technology to create new applications and services in the arts and culture sector, transforming how people engage with art remotely.
2. Museums and Galleries - Disruptive innovation opportunity: Integrating augmented reality into the museum experience, enhancing visitor engagement and providing deeper insights into artworks and artists.
3. Digital Arts and Media - Disruptive innovation opportunity: Exploring the potential of merging physical and digital art forms to create innovative and interactive art experiences that transcend traditional boundaries.