The Impossible Possibility 2010-2011 Fall/Winter lookbook kind of gave me an eerie feeling while looking through it. The dark misty forest it was shot in and the disassociated look on the models' faces all make you think something is about to pop out at you from behind the shadows.
The clothes from the Impossible Possibility 2010-2011 aren't so scary, though. Nice-looking leather jackets, knits, long-sleeved shirts and extra-long scarves round out the line.
Implications - Individuals today are constantly seeking out different ways to encounter new and uncharted feelings or emotions. Businesses that offer this group of people convenient and simple ways to experience these things will benefit in tremendous ways. Consumers will appeal to those businesses that offer them new opportunities that avoid interfering in their day-to-day lives.
Mysteriously Dark Lookbooks
The Impossible Possibility 2010-2011 Fall/Winter Collection
Trend Themes
1. Eerie Lookbooks - Opportunity for businesses to create dark, mysterious and unsettling lookbooks that evoke a unique emotional response from consumers.
2. Disassociated Models - Opportunity for businesses to use disassociated models to create a sense of intrigue and mystery, sparking curiosity among consumers.
3. Convenient Emotional Experiences - Opportunity for businesses to provide convenient and simple ways for individuals to experience new and uncharted emotions, catering to the growing demand for unique encounters.
Industry Implications
1. Fashion - Opportunity for fashion brands to incorporate eerie and unsettling elements into their lookbooks, capturing consumers' attention and creating a memorable brand image.
2. Photography - Opportunity for photographers to experiment with dark and mysterious themes, creating captivating images that resonate with the target audience.
3. Marketing and Advertising - Opportunity for marketers and advertisers to use disassociated models and unsettling visuals to create intrigue and curiosity, effectively grabbing consumers' attention and driving engagement.