Many people can relate to having to consciously having to make time for exercise, and these Implus Shoes & Clothing ads are hoping to help people do just that. These exercise-promoting June 2011 ads were created by advertising agency La Sociedad in Monterrey, Mexico.
By literally transforming any walking space into a runner's paradise, these Implus Shoes & Clothing ads are trying to demonstrate that exercise can be easily integrated into daily activities. From taking a walk during a lunch break to running along the beach during a holiday, all of the different ways to run make for a simple way to stay fit, as shown by these print ads.
These Implus Shoes & Clothing ads do a great job at using a fun mix of colorful shades in their transformation of spaces into runners runways -- now all that's left to do is run free!
Runaway Runner Ads
These Implus Shoes & Clothing Ads Can Find Catwalks Anywhere
Trend Themes
1. Integrating Exercise Into Daily Activities - By transforming walking spaces into runner's paradises, there is an opportunity to encourage exercise as a part of everyday life.
2. Creative Print Ads for Fitness Apparel - The use of colorful shades and imaginative transformations in these Implus Shoes & Clothing ads showcases a potential trend in creating visually appealing print ads for fitness apparel.
3. Promoting Active Lifestyles - These ads highlight the various ways to run and stay fit, suggesting a growing trend in promoting active lifestyles as a whole.
Industry Implications
1. Fitness Apparel - Fitness apparel brands could capitalize on the trend of creating visually striking print ads to attract consumers.
2. Outdoor Exercise Equipment - The integration of exercise into daily activities could spur innovation in outdoor exercise equipment, designing equipment that seamlessly blends into urban environments.
3. Fitness Technology - The promotion of active lifestyles presents an opportunity for fitness technology companies to develop innovative products and services aimed at enhancing personal fitness journeys.