Staying true to industry trends that engage consumers in product releases in a sensory manner, the contemporary German lighting brand Occhio debuted an immersive lighting installation during Milan Design Week. The experience is called 'new horizons' and through it, Occhio hopes to "offer a holistic experience of culture of light."
Located on the grounds of Milan's Villa Necchi Campiglio, the event spotlights innovation in lighting design by showcasing the brand's brand-new Luna series—the first design by Occhio to use the brand's patented Fireball light source. Inside the "mirrored glass sphere" of the lighting fixture, the Fireball reportedly "creates a soft, glare-free yet directed light with a magical effect," according to Axel Meise, the founder of Occhio.
All lighting innovations showcased during the immersive lighting installation will be launched in Autumn 2023.
Immersive Lighting Installations
Occhio Spotlights Innovation & Imagination with New Installation
Trend Themes
1. Immersive Lighting Experiences - Through immersive lighting installations, brands can engage customers in product releases in a sensory manner, offering a holistic experience of culture of light.
2. Innovative Lighting Designs - Innovative lighting design that creates soft, glare-free yet directed light with a magical effect will disrupt the lighting industry.
3. Patented Light Sources - Patented fireball light sources will change how lighting brands make their products and can be a disruptive innovation opportunity.
Industry Implications
1. Lighting Industry - The lighting industry can utilize immersive experiences and patented light sources to showcase innovative lighting designs.
2. Design Industry - Designers can use immersive lighting experiences to enhance product launches and create a culture of light.
3. Hospitality Industry - The hospitality industry can enhance customer experiences using immersive lighting installations in hotels, resorts and other hospitality areas.