Bixbee -- a design-friendly backpack company, is launching its Imagination Station for kids in Chicago during the month of June.
The experiential pop-up will be inspired by the brand's product and will seek to facilitate a highly immersive experience. The event boasts several rooms, each one following design cues that reference Bixbee offerings. These spaces will be thematically curated, attempting to "boost creativity while providing moments of awareness and self-expression." The rooms form an interactive labyrinth that transports you from the jungle to the forest, to the ocean and more. A percentage of each purchased ticket also goes to support educational endeavors for children in need.
The Imagination Station for kids includes Bixbee's retail shop and attendees of the pop-up receive a $5 off coupon, as well.
Kid-Centric Experiential Pop-Ups
Bixbee's Imagination Station for Kids is Aesthetically Pleasing
Trend Themes
1. Design-themed Experiential Pop-ups - Brands can create immersive, aesthetically pleasing pop-up experiences to promote their products while increasing engagement with customers.
2. Thematic Room Curations - Curating thematic rooms in pop-up experiences can transport attendees to different environments to stimulate creativity and self-expression.
3. Charitable Pop-up Events - Combining pop-up experiences with charitable donations can engage customers while supporting a worthy cause.
Industry Implications
1. Retail - Retailers can use design-themed pop-ups to showcase their products and drive sales, while also providing a memorable experience for customers.
2. Event Planning - Event planners can incorporate thematic room curation into their planning to create immersive experiences that engage attendees.
3. Non-profit - Non-profits can leverage pop-up events to generate donations and raise awareness for their causes, while also providing a unique experience for attendees.