In the era of experiential and immersive shopping, illusory retail spaces such as the Kill Via Kindness' store aesthetic in the Jingronghui shopping center in Chengdu, China are a great way to enhance brand image.
This particular illusory retail space was conceptualized and envisioned by local studio Atmosphere Architects who "played with customers' spacial perception" by creating grid covers that adorn both the ceiling and the floor of the store. When entering Kill Via Kindness' brick-and-mortar experience, customers are met with a dimly lit atmosphere that "leads through to a windowless display space where the walls are clad in matt black tiles." Strategically, this enhances the illusion of the gridded elements as it tricks one's depth perception. Overall, the interior of the store is interesting. It exudes a luxurious and stylish vibe.
Illusory Retail Spaces
Atmosphere Architects Creates a Stunning Jewelry Store Interior
Trend Themes
1. Illusory Retail Spaces - The trend of creating experiential and immersive retail spaces continues to grow with the use of illusion techniques to enhance the brand image.
2. Spatial Perception Play - The innovative use of grid covers to play with customers' spatial perception in retail spaces can enhance the overall shopping experience and create a unique selling point for brands.
3. Atmospheric Enhancement - Designers and architects are putting increasing emphasis on creating unique and captivating atmospheres in retail spaces by utilizing illusion techniques to enhance the aesthetic appeal of the store.
Industry Implications
1. Retail - The retail industry can leverage illusory techniques to create immersive and unique shopping experiences, improving the brand image and customer engagement.
2. Interior Design - The interior design industry can incorporate illusion techniques in their designs to create visually stunning and captivating spaces, drawing in clients and setting themselves apart from competitors.
3. Architecture - The use of illusion techniques in the design of retail spaces represents a disruptive innovation opportunity for businesses in the architecture industry, providing a unique approach to creating memorable and engaging spaces that stand out in the current market.