The new Il Gufo flagship store in the heart of Paris is the brand's first in the City of Lights. The warm, tiny space is characterized by its Nordic-inspired design that uses minimalist decor and infrastructure to create a merchandising scheme that feels natural, uncluttered and something out of the kind of home to be featured in a magazine spread.
The bright space only carries children's clothing that has been made with wholly natural materials from a trusted and certified origin without any inclusion of synthetic substances such as glue.
Located on Boulevard Saint-Germain, the store opened in October 2015 and was designed by the architect Antognoni and agency Orvett. Notably, the children's fashion brand is owned by Veneto and the store is sure to entice new customers with welcoming, texture-rich window display.
Nordic-Inspired Kids Boutiques
The New Il Gufo Flagship is the Brand's First Store in Paris
Trend Themes
1. Nordic-inspired Boutique Designs - Opportunity for retailers to adopt minimalist decor and infrastructure to create natural and uncluttered merchandising schemes.
2. Natural and Sustainable Materials in Children's Clothing - Opportunity to focus on using wholly natural and certified materials in children's fashion without synthetic substances.
3. Localized Brand Flagship Stores - Opportunity for high-end children's fashion retailers to generate new customers and create welcoming texture-rich window displays.
Industry Implications
1. Children's Fashion - Retailers can focus on utilizing wholly natural materials from trusted and certified origins without synthetic substances.
2. Retail Design and Architecture - Designers and architects can utilize a Nordic-inspired minimalist aesthetic to create natural and uncluttered merchandising schemes.
3. Retail Marketing - Retail marketers can focus on creating welcoming and texture-rich window displays for high-end brand flagship stores.