The IKEA Kama Sutra ad is a cheeky and provocative way for the megastore to advertise its bedroom products, as well as help its customers reach the highest level of comfort and style. The video is dubbed to be "the ultimate guide to bedroom satisfaction." It will, without a doubt, capture the attention of consumers as they will surely find the mode of advertising quite amusing.
The IKEA Kama Sutra book pushes tips for furnishing one's bedroom, spotlighting elegant, innovative and affordable products from the megastore's inventory. Each page is adorned with an intricate illustration.
Examples of the 'sensual' suggestions include the 'Widely Open' referring to the growing popularity of the open-concept layout, as well as the 'Doggy Style' which is obviously catered to the pet owner.
Cheeky Bedroom Furnishing Ads
The IKEA Kama Sutra Optimizes Bedroom Interior Satisfaction
Trend Themes
1. Provocative Advertising - Using cheeky and provocative ads can capture consumer attention and generate buzz for a brand, as demonstrated by the IKEA Kama Sutra ad.
2. Innovative Bedroom Furnishing - Elevating bedroom comfort and style through elegant and affordable furniture options, such as those highlighted in the IKEA Kama Sutra book, can cater to consumer desires and preferences.
3. Open-concept Layouts - The growing popularity of open-concept layouts, as illustrated by the 'Widely Open' suggestion in the IKEA Kama Sutra book, presents opportunities for businesses in the interior design and real estate industries to cater to this trend.
Industry Implications
1. Advertising - Provocative advertising techniques, like the IKEA Kama Sutra ad, can disrupt traditional approaches in the advertising industry and create new avenues for brand promotion.
2. Furniture - Innovative bedroom furnishing, showcased in the IKEA Kama Sutra book, presents opportunities for the furniture industry to meet consumer demands for comfort, style, and affordability.
3. Interior Design - The emphasis on open-concept layouts, exemplified by the 'Widely Open' suggestion in the IKEA Kama Sutra book, provides opportunities for the interior design industry to cater to the evolving preferences of consumers.