Daily Paper’s Fall/Winter 2022 collection titled ‘Identities Rebuilt’ reflects on the brand’s heritage and creative journey since its founding in 2012. The collection includes outerwear offerings like puffer jackets, wool coats, vests, windbreakers, and trench coats. The apparel selection comprises knitwear pieces, sweatsuits, matching sets, velour tracksuits, and denim coordinates, fusing street style and casual wear for a versatile range of staples. Each item represents Daily Paper’s substantial growth in the fashion industry, celebrating the brand’s versatility and the community behind it.
"This year marks our 10-year anniversary of Daily Paper. From exploring our roots, to starting a blog, continuously building our community and opening our flagship stores in NYC and London[.] With FW22 we’re going back to the essence of Daily Paper and rebuilding our identity," said Daily Paper’s co-founder and design director, Abderrahmane Trabsini.
The collection arrives on Daily Paper’s website and flagship stores on Jul 22, 2022.
Elevated Anniversary Collections
Daily Paper Celebrates Its Anniversary with 'Identities Rebuilt'
Trend Themes
1. Heritage Reflection - Fashion brands can leverage their heritage to create collections that reflect on their journey and celebrate their evolution, providing an opportunity for brands to connect more with their audience.
2. Versatile Staples - The fusion of street style and casual wear in clothing collections provides a range of versatile staples for consumers who seek comfort and style combined.
3. Flagship Store Experience - Opening flagship stores in key cities can allow brands to offer their customers a unique in-person experience and to establish a strong presence in the market.
Industry Implications
1. Fashion Retail - Fashion brands can leverage their heritage, create versatile staples and establish a unique flagship store experience to enhance customer experience and increase sales.
2. Streetwear - The fusion of street style and casual wear in clothing collections can open up a new market opportunity for streetwear brands to reach consumers who value style and comfort combined.
3. Retail Real Estate - The trend of opening flagship stores in key cities presents an opportunity for retail real estate owners and developers to partner with brands and create unique shopping destinations that attract customers and foster brand loyalty.