Idahoan Perfect Mash is making its debut in a new size format to accommodate increasing calls from consumers for more value-minded options. The Family Size product comes with 183-grams of product and is suited to serve five with preparation taking minutes to position it as the perfect option for midweek meals when time is of the essence. The product comes in two flavor options including Buttery and Cheddar Cheese, which are both making their debut in the UK for £2 each.
Director of Premier Partners Deane Ingram spoke on the new Idahoan Perfect Mash Family Size saying, "We’re very pleased to make Perfect Mash more accessible for families with the launch of this new, larger, packet size. This expansion of the range illustrates the popularity in the UK of Idahoan’s tasty and warming mash."
Family-Friendly Instant Potatoes
Idahoan Perfect Mash Now Comes in a Value-Minded Family Size
Trend Themes
1. Value-minded Family Size - Increased calls for value-minded options are driving the trend of larger family-sized products in the food industry.
2. Quick Prep Convenience - The demand for quick and easy meal solutions is fueling the trend of products with fast preparation times like Idahoan Perfect Mash Family Size.
3. Flavor Innovation Expansion - The introduction of new flavors like Buttery and Cheddar Cheese in the UK market reflects the trend of expanding flavor options to cater to diverse consumer preferences.
Industry Implications
1. Food Manufacturing - Food manufacturing companies have the opportunity to capitalize on the trend towards value-minded family-sized products like Idahoan Perfect Mash.
2. Convenience Foods - The convenience foods industry can leverage the trend of quick prep convenience to develop more products that offer easy and fast meal solutions for busy consumers.
3. Flavorings and Seasonings - Companies in the flavorings and seasonings sector can tap into the trend of flavor innovation expansion by introducing new and unique flavor options to attract a wider consumer base.