These unusual ads for iD shoes show people with feet heads idolizing the shoe design with graffiti and sculptures. The accompanying copy 'Legend already' is used to indicate the status of the shoes.
I like the idea; it's pretty weird, but it fits the brand pretty well. The ads were done by ad agency Makani Creatives with photography by Vibhash Tiwari and art direction by Bhushan B. Dalvi.
Implications - Consumers have become adept at blocking out ads. This stems from being bombarded with an abundance of commercials. Companies that step outside of the box to create their marketing material will find a large group of consumers that are receptive to their brand.
Feet as Faces
iD Shoes Become Legend Among Feet People
Trend Themes
1. Unconventional Advertising - Companies that think outside the box and create unconventional advertising campaigns have the potential to capture the attention of consumers who are tired of traditional ads.
2. Visual Storytelling - Using creative visuals, such as the feet-headed people in the iD shoes ads, can convey a compelling brand story and create a memorable impact.
3. Brand Iconography - Developing unique visual symbols or icons, like the shoes being idolized by feet-headed people, can help brands establish strong visual associations and enhance brand recognition.
Industry Implications
1. Advertising - The advertising industry can embrace unconventional approaches to create memorable campaigns and stand out in a crowded marketplace.
2. Footwear - In the footwear industry, leveraging visual storytelling and unique brand iconography can differentiate brands and attract customers seeking distinctive and innovative designs.
3. Art Direction - The art direction industry can explore unconventional and visually striking concepts, like feet-headed people, to push artistic boundaries and create captivating visuals for various creative projects.