American fashion designer Jeremy Scott has paired up with Adidas Originals to "...add a whole new dimension to that recognizable logo," as Dazed Digital writes. They add that, "Jeremy Scott is one of the three designers to get his hands on the logo and he has mixed up classic sports silhouettes and fabrics with the humorous details that have made his own fashion brand so distinct."
Adidas, which is one of the leading global producers of sports equipment, footwear, and leisure wear, is widely recognized by its trefoil logo. The brand will get to display its recognizable trademark on cutting-edge and radical fashion concepts.
The merchandise will be available from selected fashion shops from February 1st 2009.
Athletic Couture
Adidas High Fashion
Trend Themes
1. Athletic Fashion - The trend of blending sportswear and high-end fashion creates opportunities for companies to innovate by offering comfortable, functional, and stylish athletic wear.
2. Collaborative Design - The trend of collaborations between designers and established brands presents an opportunity to create new and unique products that blend different styles and aesthetics.
3. Logo Reinvention - The trend of redesigning and reimagining logos of established brands presents an opportunity to create new and eye-catching brand identities that appeal to consumers.
Industry Implications
1. Fashion - The fashion industry would benefit from this trend by exploring collaborations with sports equipment, footwear, and leisure wear brands and offering innovative athletic couture.
2. Sports Equipment - The sports equipment industry can benefit from collaborations with fashion designers by creating stylish and comfortable equipment that appeals to fashion-conscious consumers.
3. Footwear - The footwear industry can innovate by producing comfortable and functional athletic shoes that blend sportswear and high-end fashion, attracting a wider range of consumers.