Iconic Mexican apple soda brand Sidral Mundet recently announced a new brand identity and campaign to celebrate its 120th anniversary. The campaign, From Mexico with Love,' pays homage to the brand’s origins and traditional Mexican culture. The refreshed logo, on the other hand, offers a revamped perspective on the "timeless traditions."
"Sidral Mundet is the embodiment of the subtle magic that lives within each occasion spent with the people you love — from a casual kitchen conversation with a close friend, to toasting the birth of a brand new family member," said Jorge Gamboa, Sidral Mundet Brand Manager. "We can’t wait for our fans to continue to enjoy their favorite apple soda and to celebrate with us 120 years of pure apple magic."
To emphasize the brand's longevity, the new logo is simplified, modern, and retro, with a bold red apple taking center stage on the bottle's label.
Iconic Apple Soda Rebrands
Sidral Mundet Celebrates its 120th Anniversary with New Brand Identity
Trend Themes
1. Refreshed Brand Identity for Traditional Products - Opportunities to modernize traditional brands with refreshed looks and campaigns.
2. Celebrating Milestones with Branding Campaigns - Opportunities to celebrate brand anniversaries with unique branding campaigns.
3. Honoring Cultural Heritage in Branding - Opportunities to pay homage to brand origins and cultural traditions in branding.
Industry Implications
1. Beverage - Opportunities for beverage companies to refresh iconic brands with new campaigns.
2. Marketing - Opportunities for marketers to create unique branding campaigns for brand anniversaries.
3. Food and Beverage - Opportunities for food and beverage companies to honor cultural heritage in branding and advertising.