Noriyuki Shumizu's fashion label 'NAME.' unveiled its latest collection for Fall/Winter 2018 entitled 'ICONES.' The ICONES collection delivers a range of relaxed silhouettes inspired by film culture and popular youth favorites. The range of modern pieces center around the cross-generational concepts of youth. The new capsule offers a variety of workwear and graphic garments, including sweaters, fur hats, trucker jackets, knitwear, track jackets, hemmed pants, denim and sweatpants.
NAME.'s new ICONES collection boasts quite the unique color palette all throughout, without any thematic confinement of hues or patterns. There are a range of bright reds, yellow, green, black buffalo plaid and jacquard prints in the line. A notable item in the new capsule is the sweater that has a collegiate type of style, as it really emphasizes the brand's concept of youth for Fall/Winter 2018.
Generation-Crossing Fall Fashion
NAME.'s ICONES Collection Delivers Relaxed Shapes for FW18
Trend Themes
1. Relaxed Silhouettes - The trend of relaxed silhouettes in fashion presents opportunities for innovative designs that prioritize comfort and versatility.
2. Youth Culture Inspiration - Drawing inspiration from film culture and popular youth favorites opens up opportunities for fashion brands to engage with younger audiences in a meaningful way.
3. Unique Color Palettes - Exploring unique and unconventional color palettes in fashion allows for the creation of standout pieces that capture attention and differentiate brands.
Industry Implications
1. Fashion - The fashion industry can leverage relaxed silhouettes and youth culture inspiration to create collections that resonate with the younger generation.
2. Film - The film industry can collaborate with fashion brands to create merchandise inspired by popular films, offering fans a way to connect with their favorite characters and stories.
3. Textile Manufacturing - Textile manufacturers can develop new dyeing techniques and innovative materials to meet the demand for unique and unconventional color palettes in fashion.