For Fall/Winter 2016, a new Iceberg collection was unveiled, as was a lookbook that promotes some of its most unique pieces. Luke Story was the muse of the images -- in which he looked very similar to Kurt Cobain.
The apparel that the DJ, model and fashion designer sports reinstates this as well, with styles seemingly taken straight from the 90s. In addition to a variety of vibrant knit sweaters, the new Iceberg collection incorporates retro sportswear, contemporary workwear, patchwork jackets and more.
Although the apparel draws prominently from the past, Iceberg manages to infuse it with a modern edge -- refining the cuts and bringing its own sense of originality with contemporary pop culture references.
90s Knitwear Editorials
James Long Directed the Lookbook for the New Iceberg Collection
Trend Themes
1. Retro Knitwear - Disruptive innovation opportunity: Create a line of modern knitwear that combines retro styles with contemporary designs.
2. Contemporary Workwear - Disruptive innovation opportunity: Develop a line of workwear that blends retro elements with modern functionality.
3. Patchwork Jackets - Disruptive innovation opportunity: Design a collection of patchwork jackets that incorporate elements of nostalgia and sustainability.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Introduce sustainable and eco-friendly manufacturing processes in the fashion industry to meet the demand for retro-inspired clothing.
2. Textile - Disruptive innovation opportunity: Develop advanced knitting techniques and technologies to create unique and customizable retro knitwear.
3. Retail - Disruptive innovation opportunity: Curate a retail space that focuses on niche, retro-inspired fashion and accessories for a target audience seeking a nostalgic shopping experience.