The ICE CREAM Fall 2020 collection recently launched and the Billionaire Boys Club sub-label continues to explore skate culture with the apparel designs. The new range of goods spotlight playful graphics as per usual and adorn a selection of layering goods to transition into the colder temperatures.
There are all-over patterning as well as a plethora of patchwork such as the bandana an 'money roll' print as well. The capsule features familiar silhouettes such as the patchwork flannel tops and jeans that are dramatically styled. In addition to the bold designs, the brand also unveils some muted options as well such as the logo-detailed sweatpants as well as the satin varsity jackets with ICE CREAM branding.
Illustrative Patchwork Streetwear
The ICE CREAM Fall 2020 Capsule Explores Skate-Centric Themes
Trend Themes
1. Playful Graphics - Disruptive innovation opportunity: Using innovative printing techniques to create eye-catching and unique graphics on apparel.
2. Layering Goods - Disruptive innovation opportunity: Developing new materials and technologies for creating functional and stylish layering pieces for colder temperatures.
3. Patchwork Fashion - Disruptive innovation opportunity: Exploring sustainable and eco-friendly methods of creating patchwork designs on clothing.
Industry Implications
1. Apparel Manufacturing - Disruptive innovation opportunity: Introducing automation and robotics to streamline and speed up the apparel manufacturing process.
2. Textile Printing - Disruptive innovation opportunity: Advancing digital textile printing technologies to enable more intricate and vibrant graphic designs.
3. Sustainable Fashion - Disruptive innovation opportunity: Developing new methods and materials for creating sustainable and eco-friendly fashion products.