The ice cream bag has become a staple for kitschy fashion aesthetics but experimental streetwear brand Doublet takes it one step further with this cheeky design.
Doublet's ice cream bag mimics the aesthetic of the dessert splattered on the ground. In this formation, the accessory is a functional tote that can fit a variety of stuff. When not in use, consumers can actually pack the spilled-out ice cream portion back into the leather waffle cone. Thus, Doublet's design also doubles as "a sweet-looking wristlet." The overall style of the bag and its packability certainly draw attention to the design.
The ice cream bag made its appearance during Doublet's Fall/Winter 2023 runway show, where the brand showcased many unconventional and avant-garde items.
Splattered Ice Cream Bags
Doublet's Ice Cream Bag is Visually Striking and Packable
Trend Themes
1. Kitschy Fashion Aesthetics - Disruptive innovation opportunity: Explore new designs and materials that elevate the kitschy fashion aesthetic, creating unique and visually striking products.
2. Functional Tote Bags - Disruptive innovation opportunity: Develop innovative features and versatile designs for tote bags that combine functionality with an eye-catching aesthetic.
3. Packable Accessories - Disruptive innovation opportunity: Invent new ways to design accessories that are packable, convenient, and visually appealing for consumers on the go.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Merge fashion and unconventional design elements to create unique and attention-grabbing products.
2. Accessories - Disruptive innovation opportunity: Push the boundaries of accessory design by incorporating unconventional materials and shapes to attract consumer interest.
3. Streetwear - Disruptive innovation opportunity: Integrate experimental and avant-garde concepts into streetwear fashion to captivate the attention of trend-conscious consumers.